Why clients go quiet
Silence after you send a quote does not always mean no. The client may be busy, waiting on a partner or family, comparing other quotes, or may simply have lost your message among dozens of others.
A polite follow-up at the right moment reminds the client without pressing, and opens the door to a question they have not asked yet.
When to follow up
Timing matters more than the number of messages, and knowing whether the client opened the quote changes what you say:
- A day or two after sending, if the quote has not been opened: the message may not have arrived, or got buried.
- Two or three days after it was opened with no reply: the client has seen the price and is thinking, and a short question helps.
- A few days before the quote expires: a clear, friendly reason to get in touch.
- After a change request: sending the new version quickly keeps the interest alive.
What the follow-up should say
A good message is short: it names the client and the job, includes the link again, and asks something easy to answer. For example: "Hi, did you get a chance to look at the kitchen quote? Happy to answer any questions - it is valid until the end of the week."
Avoid a tone of blame, such as "Why haven't I heard back?", and never send several messages in one day. Two or three messages over two weeks are enough in most cases; after that, close the file politely - some clients come back later.
Make replying easy
The fewer steps between reading the quote and approving it, the better the chance of a yes. A yes-or-no question is easier than an open one, and a link the client can approve from is easier than asking for a written reply or a call.
How Naam helps
Naam lists the quotes waiting on a client in one place, with how many times each was opened and a ready-made reminder you send on WhatsApp from your own phone in one tap. You are notified when a quote is opened, approved, or a change is asked for, so your follow-up lands at the right time.